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Sol Rally Barbados Targets Regional Fans

Posted By: NarendZORCE29/03/12No Comments;
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Sol Rally Barbados Targets Regional Fans
Written by Robin Bradford of the Barbados Rally Club

In a first for Caribbean motor sport, the Barbados Rally Club (BRC), organiser of Sol Rally Barbados 2012 (June 9/10), has partnered with Going Places Travel to launch a series of specially-tailored travel packages targeted at the hundreds of motor sport fans in the region. Inclusive of round trip airfare, all taxes and fees, hotel and rental car, prices for a three-night package start at just US $494.

The regional push is the final component of the BRC’s overseas promotion to be announced. Supported by the island’s private-sector Tourism Development Corporation (TDC), the programme also includes prize drives offered to the winners of the 2011 Roger Albert Clark Rally in the north of England and 2012 Rallye Sunseeker National in the south, while two marshals who work over the Easter weekend on the Donnelly Group Circuit of Ireland will also enjoy trips across the Atlantic.

BRC PRO Neil Barnard explained: “The promotion has two strands – first, we want to tap into the regional spectator market in a more structured way, by offering a better package than individuals might themselves negotiate. Second, and just as important, it will also give the Club and our partners in island tourism a better way to quantify the numbers travelling. We have pretty accurate figures for competitors, their teams and the media – more than 50 last year, for instance, representing around 300 tourist nights – but the spectator attendance has only been an estimate. Space is limited, so anyone wanting to take advantage of the promotion is advised to book early.”

The packages, which are being advertised in print and electronic media across the region, offer travel from Antigua, Jamaica, St Vincent & The Grenadines and Trinidad & Tobago; they are available for either three or ten nights, with a choice of four hotels, three on the south coast, one on the west, with slight price variations. Hotel and rental car packages are also available. Full details of the promotion, which has been launched this week to coincide with Rally Trinidad, can be found at www.going-places.tv.

Duane Boodasingh of the popular trinituner.com web site in Trinidad added: “These travel packages are an excellent idea from the Barbados Rally Club. I can imagine the other legs, Rally Trinidad and Rally Jamaica, adopting similar packages in the future to create a truly cohesive Caribbean Rally experience in the region! Given the calibre of these events, it’s Sport Tourism at its best!”

Article also featured on popular international rally website SpecialStage.com

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