How the 'Star Wars' trailer conquered the world, by the numbers
http://mashable.com/2015/10/20/force-aw ... ebWQ48z5q2 If you haven't seen or heard anything about Monday night's Star Wars: The Force Awakens trailer by now ... well, let's just say NASA would like to know your whereabouts, because you're clearly living under a rock on Mars.
The trailer, which coincided with the opening of online ticket presales for the movie, has led to all sorts of eye-popping figures. We're not just talking about the increased viewing figures on TV or the massive viewing figures online. Presale records were shattered into tiny pieces, and ticketing website servers were tested to the limit. Many failed the test.
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Let's do the numbers.
9.6
The overnight ratings from Nielsen on ESPN's Monday Night Football, where the trailer debuted, meaning roughly 10 million households were watching the game live or on their DVRs immediately after. This is a 13% increase over last week's numbers, which was a far more anticipated and thrilling matchup between the Steelers and the Chargers.
Not surprisingly the numbers peaked at halftime, with nearly 12 million watching around the time the trailer aired.
14.6 million
The number of views on the official trailer's YouTube page as of Tuesday 4 p.m. ET. At least 3 million of those views came during the day in the U.S., suggesting that the buzz around the trailer is driving productivity down in offices across the country.
The previous Force Awakens trailer, on April 16, racked up 64.6 million views in its first week, and the first trailer back on Thanksgiving managed 58 million views in the same time frame. Both were all-time trailer viewership records, and trailer No. 3 looks set to beat both.
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8.9 million
The number of views the trailer has on Facebook as of Tuesday 4 p.m. ET. At first, the views on Facebook outpaced the views on YouTube, and took just 23 minutes to reach the million-view mark. The post has somewhere in the realm of 215,000 Likes and 400,000 shares — and the first comment is from Star Wars fan Mark Zuckerberg, which has more than 5,500 Likes on its own.
$6.5 million
Revenue generated from IMAX screening sales alone in the first day of sales. Compare that to the previous record for IMAX ticket first-day presales — $1 million — held by The Dark Knight Rises and The Avengers.
1,000
The number of screenings of the movie that completely sold out on AMC's website in less than 12 hours — although the theater chain was at pains to point out that there were still some 4 million tickets available for opening weekend. The company is also screening all seven movies as a marathon in 39 locations.
Meanwhile, over at Movietickets.com, the movie represented 95% of all sales in the last 24 hours.
8x
Fandango also had a jaw-dropping night. The online ticketing service hasn't revealed actual numbers yet, but it says it sold more than eight-times the number of tickets for The Force Awakens than it did for its previous first-day record for sales, set by The Hunger Games in 2012. And that's no small potatoes; Hunger Games came close to setting an opening weekend record, cashing in at $152 million. May the odds be ever in Star Wars' favor.
Traffic to the whole site was seven-times its normal volume, Fandango added — and that led to "intermittent technical challenges that caused some consumers to queue online longer than expected," according to a statement. Movietickets.com also saw a great deal of crashes.
40
The number of servers that Alamo Drafthouse, a smaller-sized Texas-based theater chain, had running simultaneously to try to cope with Force Awakens demand. And it still wasn't enough; for at least two hours, fans trying to buy tickets at Alamo were met with a "database error" dialog box.
Alamo CEO Tim League called it "the single biggest simultaneous surge for movie tickets our industry has ever seen," and apologized for the fact that the surge "exposed an unforeseen flaw in the ticketing infrastructure itself that we were unable to fix on the fly." One unexpected result of the crash: an increased number of customers walking up and buying tickets at Alamo theaters in person.
$2,000
The price of some tickets already being offered for sale on eBay. Seriously.
58
The number of days until the Force Awakens hits theaters. Brace yourselves: the hype is only just getting started. Let it in.
Chris Taylor is the author of How Star Wars Conquered the Universe.