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August 5th, 2010 – IASCA announces renewed Industry support

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SR
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August 5th, 2010 – IASCA announces renewed Industry support

Postby SR » August 7th, 2010, 6:02 am

IASCA Worldwide’s programs for generating exposure for the independent retailers have gained support from numerous manufacturers.
Epsilon (Soundstream, PPI), Pioneer Electronics, Harman Inc. (JBL, Infinity), Powermaster, dB Research (dB Drive, dB Link, Quantum Audio, Bass Inferno), JL Audio, Hybrid Audio and Lanzar have all recently renewed their support of IASCA in their mission to generate exposure for the mobile electronics industry.
“We are proud to have these manufacturers support our efforts and offer them the value and exposure through our community” stated IASCA’s Director of Worldwide Operations, Moe Sabourin “In the past, IASCA’s original goal was clear; we were a marketing organization run by industry for the proliferation of the mobile electronics industry. Unfortunately, that message was lost when the marketing concept known as the soundoff became all consuming. Many today view us as ‘just another competition organization’ which couldn’t be further from the truth. We have always maintained that original goal and the focus of that goal is on the independent retailer, with programs designed to generate exposure for them and foot traffic through their stores. While we still maintain the soundoff formats and they continue to be a big part of what we are, our mission is to take that strength and turn it in the dealer’s favor. We’re here for the industry through promotional campaigns, soundoffs and trainings and we welcome all manufacturers to join us in our efforts to promote our independent retailers as the specialists in our industry.”

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