The Colorado shares the same GM GMT31XX platform as the D-Max and they are strong pickups especially in Z71 off-road trim. The North American spec Colorado which has many similarities with the International version got some good reviews as well.
If you buy the Colorado for $265k which includes the $25k advertised discount for the fully equipped model. It means this Chevy pickup is $80k cheaper than the most fully equipped Hilux from TTTL. If 5 years down the road the person who buys the $345k Hilux sells it for $180k and you get $100k for your Colorado, would you say your van had no resale value?
I don't know what kind of strategy these dealers using Of course sales on a $300k Colorado would be slow. $265 is attractive tho Like $350 for an Amarok??? When a fully loaded NP300 was $300 and Hilux was $340? Of course only a few ppl would take that risk. Even at $300 now it's still a difficult choice