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Media Hype and Industry Response
After Kopi Luwak got a mention in the popular movie, The Bucket List, the media swirled around the topic and here at SCAA, we fielded numerous questions from interested journalists (and still receive a few inquiries a month). It was disheartening, to say the least, to witness the attention being directed at this particular topic when there is so much else to talk about.
Others in the industry have responded more fervently to the renewed interest. Specialty coffee professionals have cried out against Kopi Luwak on various forums and industry blogs. Thompson Owen of Sweet Maria’s in Oakland, CA started a Facebook page titled “No to Kopi Luwak Coffee,” stating in the page description, “Send a message to the coffee industry that Kopi Luwak coffee is unacceptable, tastes bad, does not serve the coffee farmer’s interest, distracts from the message of quality coffee, and that we condemn animal cruelty.”
Quality Assessment
One of the strongest arguments against this coffee—and one that seems to meet a general consensus within the industry—is that it just tastes bad.
According to Rhodes, “Using the SCAA (Specialty Coffee Association of America) cupping scale, the Luwak scored two points below the lowest of the other three coffees. It would appear that the Luwak processing diminishes good acidity and flavor and adds smoothness to the body, which is what many people seem to note as a positive to the coffee. The medium-sized coffee, as an aside, scored the best due to overall flavor and balance. It was a full four points above the Luwak version.”
streetbeastINC. wrote:I always try new brands but always back to nescafe and hong wing....AND! I live on an old coffee estate, with alot of trees still in great condition
X_Factor wrote:streetbeastINC. wrote:I always try new brands but always back to nescafe and hong wing....AND! I live on an old coffee estate, with alot of trees still in great condition
u ever tried ur own roast?
dont mind purchasing some beans to try
ADONI wrote:X_Factor wrote:streetbeastINC. wrote:I always try new brands but always back to nescafe and hong wing....AND! I live on an old coffee estate, with alot of trees still in great condition
u ever tried ur own roast?
dont mind purchasing some beans to try
If yuh don't get through from streetbeastINC. Let me know I can organise you.
Tar Baby wrote:dominicbunraj wrote:Kopi luwak is available in trinidad call 7865907
Are you sure you want to promote this?
http://news.nationalgeographic.com/2016/04/160429-kopi-luwak-captive-civet-coffee-Indonesia/
“My personal advice is generally to avoid it,” he said. “More likely than not it’s going to be coming from a caged production landscape.”
matix wrote:
Colombian
should hold me over for a while.
pugboy wrote:Nice, you using a popcorn popper ?
Are using an espresso machine ?
