You don’t need to be told how competitive the world of online marketing has become. Trying to capture the attention of a potential buyer requires an exceptional strategy that is finely tuned to the specific arena you are competing in.
When it comes to digital marketing for automotive companies, it is abundantly clear that you have to bring your A-Game and create a strategy that reaches the right audience. Google handles well over 8 billion searches every day, and these numbers mean it has established itself as a dominant force in the world of paid online advertising. This is likely to be the cornerstone of your defined approach, but there’s more to explore besides Google when you are trying to create successful automotive ads.
Here’s a comprehensive guide to automotive advertising, and how to get yourself noticed.
Getting Started
A good starting point would be to understand why it is so relevant to use Google, Facebook and local websites like TriniTuner.com as part of your digital marketing strategy. If you are using a digital marketing agency with automotive experience, they will be able to guide you on how to maximize your return. In the meantime, let’s look at why these platforms simply can’t be ignored if you want to achieve excellent and accurate marketing penetration.
A fundamental reason for using Google Ads would be the fact that it enables you to target users based on their search intent. That offers a brilliant shortcut to finding readymade buyers who are telling you what they are looking for with their search terms.
Google also provides some impressively detailed analytics and reporting tools to help you track your ads performance and refine your campaign message accordingly.
Alongside Google, you also have the power of Facebook Ads on your side. When you use their advanced targeting options you can penetrate through to specific demographics, and also hone in on users who have interests and behaviors that align with your product offering.
Another big advantage attached to embracing what Facebook has to offer is that it gives you access to an impressive array of platforms like Instagram and Messenger. This gives you the ability to create a truly cohesive campaign that traverses across multiple platforms, all of which help maximize online visibility and consumer engagement.
The key takeaways are that Google is brilliant for intent-driven searches that can target potential buyers actively looking to buy. In addition, Facebook’s targeting format is excellent for building brand awareness and nurturing consistent interest in your brand.
How to Make the Most of Google Ads
One of the most important tasks to carry out if you want to give yourself the best possible ROI, is to perform through keyword research.
A critical aspect of your campaign strategy is to identify relevant keywords that are trending and reflect the intent of the searcher. You also need to think about the ad format that you want to use. Google gives you several options in the form of different ad formats. This should help you to reach your target audience.
Your choice of format on Google is display ads, search ads, or YouTube ads. Search ads appear on search results pages and are designed to be triggered by specific keywords and terms. Display ads are visual ads that allow you to use high-quality imaging, and video ads on YouTube are proving to be highly popular and effective.
There are more options and strategies to explore, and an automotive digital marketing company will be able to guide you through your choices.
Taking Advantage of What Facebook has to Offer
You will quickly discover that Facebook Ads Manager is a very powerful tool that will prove invaluable for helping you to create, manage, and optimize your automotive ad campaign.
Your first step will be to open a Facebook business account. This will be the portal that gives you the ability to manage all of your activities in one place. It will also ask you to select the objectives of your campaign so that your approach can be tailored to these specifics. If you are looking to generate a steady supply of leads, for instance, you can specify this target when you set up your account and campaign.
Another area to look at where Facebook ads excel is the various formats available to help you make the right connections and levels of engagement.
Some of these options include Carousel Ads and Collection Ads. Carousel ads allow you to showcase a number of products or features in one single advert. This works well as it enables users to swipe through images or videos. With regard to Collection Ads, these provide a great opportunity to deliver a seamless shopping experience. It does this by allowing users to browse your vehicle inventory, for instance, without the need to leave Facebook.
Maintaining Control Over your Budget
As well as attaching the right level of importance to the right strategy and ad format, it is also highly relevant to pay close attention to budget management.
You have the ability to set a daily budget that aligns with your intended spend. You can also set a total budget that ecompasses the duration of your campaign. These controls give you the power to increase or adjust your spend to keep within budgetary constraints.
It Pays to Follow Industry Best Practices
Last but not least, if you want to achieve the best possible results from your automotive ad campaign you would be wise to follow industry best practices that are tried and tested.
One of the essential ingredients of your strategy has to be consistent branding. Maintaining this level of consistency across all of your chosen platforms will definitely help you to build and a strong online presence that boosts brand recognition.
Being consistent with your use of logos, colors, and typeface, all help to achieve that sought-after consistency that has shown to be highly effective over time. It is also very important to incorporate responsive design in your strategy. So many users access online content via their mobile, you simply can’t afford to deny them a seamless online browsing experience.
Success tends to come when you continually test and optimize your ads and approach. With the help of an automotive digital marketing company, and your own efforts, you should be able to enjoy the sort of marketing success that will allow your business to thrive.
