Caribbean represented at Radical Dealer Conference

Caribbean represented at Radical Dealer Conference

Radical Caribbean joined more than 30 distributors from as far afield as Australia, China, Iceland and the USA in early November for the first-ever Radical Dealer Conference. Staged at Silverstone, home of the British Grand Prix, the event was attended by Amy Willis, Operations Manager of Bushy Park Circuit Inc (BPCI), which was appointed the Peterborough company’s sole dealer for the region a year ago. It was timed to coincide with the first MotorsportDays.LIVE event, which offered test drives to help visitors assess their 2019 racing and track day opportunities ‘live’ in a racing environment.

During the daytime conference, in the President’s Suite of the Silverstone Wing, Radical management detailed their vision for the future, as the company marked its 21st anniversary year; after a series of photo shoots and a tour of the venue, the evening was given over to the Radical Dealer Awards in the British Racing Drivers’ Club (BRDC) Clubhouse. Hosted by motor sport presenter Alan Hyde, the evening provided the chance to network, share ideas and discuss the challenges facing the automotive and motor sport industries, before former F1 and Le Mans driver Perry McCarthy, BBC Top Gear’s original black-suited ‘Stig’, shared some amusing anecdotes from his best-selling book ‘Flat Out Flat Broke’.

Willis said: “It was a very constructive day, even if it was very cold! As well as having the chance to meet more of the Radical management in person, the networking was very valuable, and I believe will help us grow the Radical footprint in the region.” Radical CEO Joe Anwyll commented: “It was wonderful to have so many of our family from across the world come together for the first time and it was a special moment to present our first Dealer Awards, although it was very difficult to pick the winners.” In three categories, the winners were: Spring Mountain Motorsports Ranch (Best Sales 2018), Radical China (Best After Sales) and Team Stradale (Dealer of the Year).
 



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